Aldi’s Iconic Christmas character Kevin the carrot was nowhere to be seen in the supermarket’s festive teaser clip released. The supermarket introduced shoppers to Ebanana Scrooge ahead of the release of their full advert and fans need not have worried as Kevin makes a return to the screen as he helps Ebanana understand the meaning of Christmas, Reported by https://www.express.co.uk/.
The Christmas season is upon us, which also means it’s the battle of adverts – and one retailer has been declared ‘the winner’ after taking a hilarious swipe at a competitor.
Aldi teamed up with England footballer and campaigner Marcus Rashford for its Christmas campaign, as Aldi pledged to donate 1.8 million meals to families over the festive period.
What Happened in Aldi’s Christmas Ad?
Aldi’s Ad styled on A Christmas carol by Charles Dickens, features returning favorite Kevin and Carrot alongside new Character “Ebanana” Scrooge and the voice of Marcus Rashford.
Scrooge is reminded of the joys of the festive season by the spirit of Christmas, who is played by long term Aldi mascot Kevin the Carrot. Scrooge eventually realizes the positive elements of Christmas, and goes around spreading positive goodwill.
Aldi UK marketing director Sean McGinty said: “It wouldn’t be the festive season without Kevin the Carrot on our TV Screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.
Why Was Marcus Rashford Featured?
Marcus Rashford was awarded an MBE by Duke of Cambridge few days ago for his campaign to support vulnerable children.
The 24 years old footballer was recognized for his efforts last summer to ensure no child in need went hungry in the UK, which resulted in the Government changing policy over its free school meals vouchers during the lockdown. “As a family, we relied on the local food bank to get our Christmas dinner. To this day, I remember queuing outside that building with mum, mum feeling embarrassed that she might be recognized. It is with that in mind that I’m delighted to lend my support to the Aldi campaign.
“For many children in situations like mine growing up, there is very little expectation around this time of year; add the impact of the pandemic and the very least they deserve is a Christmas dinner”, He said.
How is Aldi helping this Christmas?
Aldi works with Neighborly which links businesses to Charitable organizations in the local communities to donate its surplus food to local causes.
With the News highlighting Aldi stores set to close on Christmas Day, Boxing Day and New year Day, the retailer wants to ensure that any products approaching the end of their shelf-life reach families who might otherwise miss out Christmas. Neighborly chief executive Steve Butterworth said: “We’re delighted to be supporting Aldi in their year-round food redistribution program and in their commitment to donate 1.8 million meals this Christmas. “These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”
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