Amazon is putting contactless payment in the palm of your hand. The company has unveiled Amazon One, a service that uses your unique palm signature to verify purchases and let you into gated locations, such as offices, gyms, and stadiums. In the main time, palm reading is restricted to two Amazon Go stores – the type that doesn’t need you to communicate with a cashier or self-service checkout – in Seattle.
You’ll be required to enroll on your first visit by putting in your credit card and following the scanner’s on-screen instructions. Once your card and palm have been paired, you’ll be able to enter the Seattle stores simply by holding your hand above the device for about two seconds. The tech giant has big plans for the future of technology. The company said it will begin this process in select Amazon Go stores before expanding to additional Amazon stores.
In a couple of months, the company intends to expand to bookshops or Whole Foods Market locations. It will also offer the service to third-party retailers and other businesses that might find the technology beneficial. Your palm offers more privacy than other biometric methods because you can’t seem o figure out a person’s identity with palm image alone.
“It also requires someone to make an intentional gesture by holding their palm over the device to use,” Dilip Kumar, vice president for physical retail and technology at Amazon said. “And it’s contactless, which we think customers will appreciate, especially in current times. Ultimately, using a palm as a biometric identifier puts customers in control of when and where they use the service.”
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