One of the world’s biggest fashion company “Balenciaga” will release its next clothing collection in a video game on December 6th. Different companies have their own approach towards their customers and now Balenciaga has decided to go with video games. This game is titled Afterworld: The Age Of Tomorrow, it is an “allegorical adventure” set in the year 2031, in which “a hero avatar advances throughout distinct zones, motivated by tasks and interactions.”
Balenciaga has already carried out some experiments regarding this project with an online format to show off its Summer 21 pre-collection. Obviously, the company’s upcoming collection is based on the theme of human destiny. It shows “the slow return to a healthier balance of nature and industry.
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