In the modern world, sending email marketing campaigns can help you grow your business faster and better than any other marketing platform.
The only thing standing in your way? Finding the right email marketing platform to use! Thankfully, this comprehensive guide to the best email marketing platforms will help you find one that fits your needs and budget. Just scroll down to see our top five picks.
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Hubspot
With over 800,000 users, Hubspot is a SaaS (software as a service) tool used by marketing professionals for inbound marketing.
The Hubspot CRM is one of its most well-known features. With right-time email and social media integration, it allows you to nurture leads through their buying process.
What that means is you can craft automated emails based on what they’re looking at or doing on your website.
This way, they don’t get overwhelmed with irrelevant offers and you can make sure they receive relevant content at each stage of their journey through your sales funnel.
MailChimp
MailChimp is one of our favorite email marketing platforms. With intuitive features and a beautiful interface, MailChimp offers a no-nonsense way to create emails that are actually read.
In addition, it offers easy ways for creating signup forms for your website, tracking subscriber actions, and sending automatic emails based on specific actions taken by subscribers (ex: if they open or click an email).
MailChimp also allows you to create templates you can use over and over again. A free plan will give you 2000 subscribers per month.
For $10/month you can get 50,000 subscribers per month but be aware that there are limitations in terms of what advanced features are available in those tiers.
ConvertKit
We’ve written about ConvertKit a lot because it is one of our favorite email marketing platforms. In short, it’s just easy for us (and should be for you) to build beautiful email opt-in forms and automate them based on what subscribers do or don’t do.
You can easily set up an auto-responder series and segment your list by pretty much any demographic out there that you want to target.
And all their emails look fantastic on mobile! Oh, and if you like A/B testing (we are huge fans of it), they have a great platform for that as well!
GetResponse
GetResponse offers marketers a plethora of email templates and responsive landing pages to create customized campaigns, so they can send relevant emails that resonate with their audience.
The company also boasts flexible integrations with several of today’s most popular CRMs, including Salesforce and Zoho, helping you streamline your workflow.
It is also an ideal tool for bloggers looking to grow their mailing list; GetResponse integrates seamlessly with WordPress, allowing you to use your site as a marketing channel.
Paid plans start at $19 per month for 1,000 subscribers.
ActiveCampaign
ActiveCampaign is a great tool for small businesses and individuals, who may not have time to spend building their own email marketing tools.
The interface is simple, allowing you to quickly create drip campaigns, and track opens and clicks of each individual user.
You can send unlimited emails per month with no monthly contracts or limits on sending emails.
ActiveCampaign also has an automatic follow-up system in place for most users and delivers features such as automated forms for landing pages and opt-in boxes that increase your chances of getting customers engaged quickly with your business.
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