Email marketing software has come a long way in the last ten years, and these days it’s easier than ever to find an option that will meet your needs and help you create the perfect email campaign.
However, there are dozens of options available, so choosing the right one can be tricky. We’ve compiled our top picks for the best email marketing software to help you narrow down your search and find just what you need to ensure that your campaigns get the results you want them to have.
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MailChimp
Best Free-For-All Solution. Best Ease of Use and Integration with Popular Platforms. Reliable and Cost-Effective Without Too Many Features that a Small Business Wouldn’t Need.
MailChimp offers a fantastic value proposition at $0/month pricing for email marketing solutions that include templates, bulk email sending, autoresponders, etc.
It’s easy to use and straightforward in how it works – no wonder MailChimp is such a popular option!
HubSpot
At a Glance—HubSpot is an all-in-one platform for inbound marketing, meaning it’s easy to use and can handle almost any type of content creation or promotion you throw at it.
Its strength is in its ability to offer a wide range of marketing services from within one central interface, making it easier to coordinate your online presence across multiple channels.
As the best email marketing software, HubSpot also helps you identify new leads with personalized email outreach campaigns and provides social media management so you don’t have to hire outside help.
It even includes landing page building, analytics, and real-time reporting tools that make measuring ROI simple.
GetResponse
This email marketing tool is among our favorites thanks to its low cost and ease of use. GetResponse allows you to build landing pages, create email lists and send out newsletters, all of which can be done from one central place.
Additionally, it integrates with a variety of other apps including Google Analytics. For example, you can easily embed a GetResponse form on your website and track each visitor’s journey through your sales funnel in real-time via Google Analytics.
You can even view your customer list in Google Sheets or share it with an analytics platform like Salesforce. Other apps that integrate with GetResponse include Zendesk and WordPress.
SendReach
Sending emails is a lot like shooting arrows—you have to have patience, aim, and precision. If you’re looking for more ways to reach out to your subscribers in an effective way, SendReach is an excellent email marketing software that allows you to send different newsletters at different times.
It’s great because you can segment your subscribers into groups and set up unique drip campaigns that work perfectly with your brand needs.
Plus, it integrates seamlessly with Aweber, MailChimp, and Constant Contact so it’s really easy to customize.
ActiveCampaign
This email marketing software offers a variety of campaign types including automated campaigns and drip marketing.
It has integrations with other popular tools including HubSpot, Salesforce, Zapier, SurveyMonkey and Google Sheets.
The platform is used by 30% of companies on our list. Although it’s more expensive than MailChimp or AWeber, it has advanced features that make it worth its price point, especially if you want to automate your emails.
AWeber
By far, AWeber is one of the most popular email marketing software platforms available. Whether you’re a small business owner looking to send newsletters and announcements or a large organization using it as your primary marketing system, AWeber has everything you need to get your message across.
The system is easy to use and comes with a wide range of templates that are perfect for almost any occasion.
As an added bonus, AWeber offers quick-set up programs if you don’t have any coding experience at all and can walk you through every step of creating an email newsletter from scratch.
This saves both time and money because there’s no coding involved in building and sending out emails from AWeber!
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