Email marketing always delivers a much better return on investment than any other marketing platforms. Plus, it’s great for building a community and engaging your customers at a level that looks like one on one.
However, if you don’t have the right infrastructure to manage your email marketing, you won’t reach your customers and customers the way you should to drive engagement, build important relationships, build more leads, and increase sales. That’s why we’ve compiled this list of the leading email marketing platforms on the market today. Each of the email marketing platforms on this list offers a unique set of features to control, so you can find the perfect email marketing platform to get the results you want.
Some Email Marketing Platforms you Need to Know
EmailOctopus
EmailOctopus is a popular email marketing software platform that has a mission to provide email marketing that’s simpler, more intuitive, and better value than the competition. It offers templates you can customize in a drag and drop editor, or you can begin your emails from scratch.
The app also includes a landing page builder with everything you need to generate leads and grow your email list. Integrations are a drawcard for agile brands. Many of your existing tools, including Shopify, Gravity Forms, and WordPress easily pair with EmailOctopus and make it an attractive tool, especially for brands with ambitious goals.
ConverKit
ConverKit is great for businesses and e-commerce developers. The clean interface provides a fun experience and has many features. It includes features such as login forms, landing pages, e-mail workflows, tagging system, data management, list segmentation, personalization, automation, and more. ConvertKit also comes with useful integration with other developers and developers’ familiar platforms such as Woocommerce, PayPal, Stripe, and WordPress.
GetResponse
GetResponse is one of our favorite email marketing platforms and is widely used by marketers in the industry. These include email automation, email templates, sharing, and personalization. There’s also a great Auto Funnel feature that provides a ready-made marketing funnel for email marketing campaigns. Overall, GetResponse includes a set of powerful features focused on market growth. From A / B testing to a comprehensive analytics tool that monitors the performance of email campaigns.
AWeber
AWeber is a great email marketing platform for teams, small businesses, and entrepreneurs. Includes drag-and-drop email editor, templates, automation and workflows, A / B testing, segmentation, auto-replies, and lots of integrations. Like others on our list, AWeber offers a landing page creation tool. It’s clean and drag-and-drop, easy to use for anyone who needs to quickly create a landing page and deploy it using an email campaign.
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MailerLite
MailerLite is a strong competitor for manufacturers and a group of small and medium-sized enterprises. It covers the basics you need for successful email marketing, such as surveys, automation, pop-ups, and landing pages. MailerLite also comes with many e-commerce platforms and marketing tools that you may already be using.
At first glance, this seems to be one of the lower platforms, thanks to its clean design. But that’s also what makes him so strong. Everything about the platform is focused on growth, from the functionality of eCommerce campaigns to automation, segmentation, promotion pop-ups, and the ability to create landing pages.
Bitrix24
Bitrix24 aims to replace many services and applications with an ecosystem for running your business. Tools include communications, tasks and projects, CRM, contact center, and websites. The Bitrix24 email platform comes with web forms, SMS and instant messaging marketing, and paid advertising features on Facebook, Instagram, and Google.
Yes, Bitrix24 sounds like a big and clumsy tool, but it’s a long way off. Brix24 has a relatively easy-to-use interface and with features such as built-in CRM, aims to create powerful email marketing campaigns.
User.com
User.com is a workspace that provides you with easy-to-use yet powerful tools for marketing, sales, management, and support teams. It leverages marketing to improve your brand’s communication channels, schedules more channels for more customer segments and allows automation to replace work. User.com provides personalized and customized emails and sends the right email to the right recipient at the right time.
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