The EU has given approval to Google’s acquisition of Fitbit after being announced a year ago. As reported earlier, Google has agreed to keep health data from Fitbit and other wearables separate from its ad business and will let European Economic Area users deny access to their health data for other Google services like Assistant and Maps.
The company is required to keep giving Android device makers a free license to the software tools needed for wearables to operate with Android phones. The terms also prevent loopholes – Google has to abide by the conditions for 10 years, with the possibility of renewal for the ad restrictions if there’s a “necessity.”
The approval is a crucial step toward Google closing the deal and integrating Fitbit’s tech with its own. Google still needs US approval to move forward, however, and that may be the largest obstacle.
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