According to Forbes reports, the advocacy non-profit Noyb has filed a complaint with France’s Data Protection Authority claiming Google has violated the EU’s “Cookie Law” with the Android Advertising Identifier (AAID). Google creates the unique phone ID automatically and prevents you from deleting it, violating European rules requiring “informed and unambiguous” permission, according to Noyb.
You can change the setting of AAID, but that doesn’t stop advertisers fomr tracking your activity using the new ID because your pass data hasn’t been erased.
However, the complaint was filed in France, Noyb said that almost all Android phones in the EU were likely affected. Google creates the unique phone ID automatically and prevents you from deleting it, violating European rules requiring “informed and unambiguous” permission, according to Noyb.
There’s no guarantee this will lead to action. However, Schrems has a reputation for producing tangible results. He’s part of why the EU-US Privacy Shield fell apart — there were concerns data sharing agreements wouldn’t protect EU residents’ data. There’s a real possibility Noyb could succeed, and that could force Google to either offer more control over your device’s AAID or scrap the technology altogether.
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