Grip moved into an ‘omnichannel’ experience, combining various event types across virtual, hybrid, and live. That strategy appears to have paid off as it has now raised a $13 million Series A funding round, taking its total amount raised to $14.5 million.
In a statement Tim Groot, CEO and founder of Grip, said: “Our mission is to empower organizers to bring professionals together to advance industries. This funding round is going to enable us to take the experience to a new level, leveraging our extensive industry-leading platform, offering unique value for Virtual, Hybrid and In-Person events.”
Groot also said “We took a slightly different approach in that we managed to work in a plug-and-play method alongside other platforms. So grip gets used as a standalone virtual event platform by lots of these organizers. So they might use Hopin for the conference but Grip for the networking. So maybe we managed to get more traction that way, over the course of 2020.”
The company says revenue grew almost 4x in 2020, and this year it expects to do over 10,000 events on its platform with over 5 million participants.
People can now be included in meetings to have group conversations and integrate with platforms such as Vimeo, Youtube, Zoom, BlueJeans, and others.
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