The Facebook advert library is a treasure trove for marketers. Facebook has launched a tool to give all its users access to information about each ad running on the platform. And since its inception, the government, journalists, researchers, and ordinary citizens have been at ease to know what information is spreading through the media.
But it is also a source of information and expertise for advertising. Creating an ad on Facebook can be a daunting task. However, every marketer can be inspired by the first successful advertisements when they enter the Ad Library on Facebook. In this article, we’ll show you how to use the Ad Library to improve your own Facebook ads.
What Exactly Is The Facebook Advert Library?
In direct response to the issue of Facebook advertising policies in 2016, Facebook launched its Ad Library in 2019. To increase transparency, Facebook decided to make information about all active ads on its platforms available to anyone (including those who do not have a Facebook account). All ads currently running on Facebook or Instagram and inactive ads about policies and issues are available in the library.
For merchants, the Ad Library is a platform that allows you to see the ads of all your competitors in one place. This is important because the world of digital marketing can be competitive. As a result, if you don’t watch what your competitors are doing, you can easily fall. Using the Ad Library on Facebook is the most effective way to get information and influence from your competitors’ ads. It will help you stay on top of your marketing game!
How To Use The Advert Library On Facebook
The library is easy to use. Facebook does everything to make it easy to get advertising information for everyone, even if they don’t already have a company account or have used Facebook before.
Go to the Advert Library on Facebook. Click this link or enter facebook.com/ads/library in the browser’s address bar to display the Facebook ad library. Once the page loads, it will look just like any other search engine. Before proceeding, make sure the appropriate country is selected in the upper right corner of the screen.
Select A Category
Now you need to select the relevant category before you start searching for a specific advert.
Facebook divides problem, election, and political ads from all other ads into only two categories. So if you’re looking for a commercial, go ahead and select “Find All.”
Find a brand
To find the ad you are looking for, enter the name of the brand/company that runs it. For example, you can place any Xyz in the search box to find each ad. This will load all pages with relevant text. When you click on the page you are looking for; displays all the ads the brand is currently running.
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Click on some adverts
If you’ve already selected a page and seen all of its ads, you can view more information by clicking ‘View Ad Details’ in the Individual Ads section. This includes the date the ad will run, the platforms on which it will run, such as Instagram, Messenger, Facebook, and/or Audience Network, and the versions of the ad that will appear.
Filters
If you’re looking for a brand and see its ads, you can refine your search with filters. Country, platform, and views are filters. The first filter, the country (labeled “All” in the image above), allows you to select which countries you’d like to receive ads from. This tab shows all the countries where your ads are currently appearing on the page, and you can select a specific country.
Marketing Strategies For Using The Advertising Library On Facebook
If you know how to use the FB Ads library, it’s important to understand the marketing strategies that will help your business excel.
Get Motivated
If you miss ideas, the Ad Library is the best way to get a lot of ideas.
You can look at photos, videos, and graphics that your competitors are using to help you create your compelling ads.
Keeping And Recording What Works
If you find that your competition is having a more successful month, you can look at its ads to see how they are achieving their demographic goal. Use ad library filters, track the content they publish and when they do, and use effective strategies in your ads.
Customers Can Be Seen
To find out what is missing, there is a way to use the Ad Library on Facebook. Let’s say you’re a big fan of a small business and search the Ad Library to see if they’re not using ads on Facebook. This is your chance to contact them and tell them what you can do for their business.
With the Library, you can show them what their competitors want to attract even more. Find your clients!
Keep Up With The Latest Advertising Trends
Trends come and go and some are very successful, while others are not very successful. The FB Ad Library is one approach to tracking the trends you should be focused on in your campaigns. If you see a pattern of identical advertising among a few of your competitors, it’s probably time to try the trend on your brand. Don’t fall behind!
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