Facebook Instant Game Platform – these are now open to all developers, Facebook announced in advance of the Game Developers Conference. First launched in 2016, the platform gives developers access to build mobile-friendly games using HTML5 that work on both Facebook and Messenger.
The Instant Games platform began its launch a couple of years ago with just 17 games, but it wasn’t open to all – only select partners. In addition to getting users to spend more time on Facebook’s platform, Instant Games provides Facebook with the potential for new revenue streams now that Facebook is moving into game monetization.
Now, says Facebook, all developers can build Instant Games as the platform exits its beta testing period.
Features Of Facebook Instant Game Platform
Along with the public launch, Facebook introduced a handful of new features to help developers grow, measure, and monetize their games.
This includes the launch of the ads API, which was also previously in beta. Developers will also be granted access to Facebook’s Monetization Manager, where they can track manage ads and track how well ad placements are performing.
The social networking giant also updated how its ranking algorithm surfaces games based on user’s recent play and interests, and updated its in-game leaderboards, among other things. Soon, Instant Games developers will be able to build ad campaigns in order to acquire new players from the company.
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