Nine streaming social media and video streaming companies have been ordered by the Federal Trade Commission to give details about their privacy practices. The platforms involved in this include Amazon, TikTok, Facebook, Reddit, Snap, Twitter, WhatsApp, and YouTube. They are to submit data on advertising and user engagement and explain how their activities affect kids and teens.
The FTC is requesting information on “how social media and video streaming services collect, use, track, estimate, or derive personal and demographic information; how they determine which ads and other content are shown to consumers; whether they apply algorithms or data analytics to personal information; how they measure, promote, and research user engagement; and how their practices affect children and teens.”
From the day they receive the order, the companies have 45 days to respond. Commissioners voted 4-1 to issue the orders. Commissioners Rohit Chopra, Rebecca Kelly Slaughter, and Christine S. Wilson wrote in a joint statement that the study will “lift the hood on the social media and video streaming firms to carefully study their engines. As concerns mount regarding the impact of the tech companies on Americans’ privacy and behavior, this study is timely and important.”
TECH NEWS>>>>Alexa Is Now Capable On Conversations In Real-Time On Echo Devices
