Before now, the Google webmaster job description often encompassed all aspects of development, design, and upkeep of a website. However, some companies would want their online presence to be functional, appealing, and easily found by searchers on the internet. Since the website is a gigantic platform for marketing, that means that serious companies and professionals need to constantly maintain, update, and improve their websites in order for them to still be in business. Thereby hiring a webmaster to either make improvements on their current website or to build/ maintain a new one.
There could be so many webmasters out there that can be called a professional, but a true professional webmaster is known when he or she can meet a huge variety of needs on a website since the career involves technical savvy as well as some downright creative thinking. Though the main fundamental pillars of the work of a webmaster is to understand how to code and design websites—a task often attributed to web developers.
Functions of A Webmaster
- A webmaster can keep tabs on everything related to a website.
- They can also monitor the performance of the website with search engines, functionality, Speed, and design.
- They also keep track of content, campaigns, and marketing efforts.
- They could also be called front-end developers, back-end developers, SEO specialists, web designers, and server administrators.
The job of a webmaster can be pretty flexible sometimes.
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Some Skills That Webmasters Need
Webmasters deal with so many different kinds of web maintenance and optimization, there are quite a few skills that come in handy on the job.
Writing
In as much as many Webmasters work for different organizations that may not have the staff or resources to hire niche specialists, writing skills can also be a big help.
Content strategy
It is always good for a webmaster to have the basic idea of content strategy, especially when writing.
Google Webmaster Tools (GWT)
The Google Webmaster Tool is a free service that helps you evaluate and maintain your website’s performance in search results. This service is offered as a free service to anyone who owns a website. The GWT is a conduit of information from the largest search engine in the world to you, offering insights into how it sees your website and helping you uncover issues that need fixing.
How GWT Can Help Monitor Your Website’s Performance
- It verifies that Google can access the content on your website.
- They make it possible to submit new pages and posts for Google to check and remove those contents that you don’t want search engine users to discover.
- It helps you to elaborate and deliver content that offers users more visual experience.
- The GWT helps you maintain your website without disrupting its presence in search results.
- It helps you to identify and eliminate malware or spam problems that may not be easily found through other means.
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