Instagram is pushing its in-app shopping into even more parts of its app. The company is including tools for two new features: IGTV and Reels. Shopping in IGTV is rolling out little by little around the world now, while Reels will be testing it later this year.
The changes are the most recent updates Instagram has made to appeal to brands and influencers who want more ways to monetize their presence on the app. Instagram is also running tests on commercials in IGTV, its feature for longer-form video, and has said it will share ad revenue with users.
Yet the new shopping features could be particularly appealing to creators who are already used to directing their fans to their online stores and merch shops. Users can tag specific products in their videos, which are then available to purchase from within Instagram. Adding shopping to Reels could also help the app lure talent from TikTok, which has also tested shopping tools for its stars.
Facebook has been making shopping an increasingly central part of Instagram. The company made in-app checkout available to all US businesses earlier this year and has said it plans to recreate its app with a dedicated shopping section and allow influencers to sell products in live video.
TECH NEWS>>>>Google’s Nest Audio Sounds Better Than Nest Mini
