Over the next five years, the British automaker Jaguar Land Rover plans to cut its production capacity by 25%. The production changes come as JLR reimagines itself as primarily an electric-car brand with Jaguar, while Land Rover moves a touch slower to go totally EV with its line of SUVs.
Reducing the number the company builds is just one step as rumors have it that Jaguar will rethink what it considers a rival. Signs point to Jaguar moving upmarket and away from BMW, Audi and Mercedes-Benz.
Jaguar also confirmed it no longer plans to build an electric XJ sedan as it prepares to charge off $1.4 billion worth of uncompleted projects internally, according to the investor presentation. It’s further fuel to the rumor the brand plans to seriously remake itself in the image of something more premium. Even with an electric XJ out, the brand committed to go fully electric by 2025.
Land Rover, didn’t give a firm EV commitment. However, the SUV maker plans for six electric vehicles in the next five years. By the end of this decade, Land Rover believes 60% of all its vehicles sold will be zero-emissions models. In the longer term, JLR laid out plans to be completely carbon neutral by 2039.
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