It’s hard to forget that when Netflix first offered to steam as a standalone subscription back in 2011, it cost only $8 per month. Now the company’s latest price increase pushes that Standard streaming rate in the US to $14. If you already have an account I will just be a couple of months before the new rate activates, and you’ll be notified first.
Yes, the Basic streaming tier is staying the same at $9, but now the mainstream HD streaming setup costs more than 4k used to. The premium package with 4K , HDR, and up to four simultaneous streams are moving to $18 per month.
Sure, you can always take your streaming business somewhere else. Well with this, we won’t be shocked to see Disney+, HBO Max, Peacock, Amazon Prime and all the others raising their prices too. They’re in customer acquisition mode now, but competing in the content wars is expensive.
Netflix’s price hike comes amid an unprecedented amount of original content, that the company says will only increase next year.
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