Opera is looking up to e-commerce to help it stand out from rival web browsers with the launch of a cashback service. Beginning today, Opera is test running a smart shopping mode in its desktop browser that allows users to claim money back when purchasing items from partners like Nike, Asos, and travel booking site eDreams.
Upon launch, the feature is merged to Opera’s new Dify paymnts app, with extra cashback for those that use the digital wallet to make online shopping payments. Opera has plans to turn Dify into a fully-fledged fintech service, with more wallet options, including savings management, credit, investment and instant cashback.
By baking the shopping mode into its browser, instead of relying on third-party plug-ins, Opera will theoretically be capturing all the clicks in the background and calculating when you’ve made a purchase in order to send your money back.
The new model should also see Opera earn a kickback from partner transactions and generate additional revenue as it looks to expand into new avenues. For Opera, this has meant trying out everything from gaming to deeper social media integration and even an in-browser cryptocurrency wallet.
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