Your website might look like it’s operating perfectly at first glance. However, once you dig deeper, you’ll find a plethora of issues that need resolving. Looking under the hood has never been more important, especially if you intend to grow your brand and business.
Potential Issues of a Website
Let’s look at eight of the major problems websites face and how to address them.
- Bad Crawlability and Site Structure
Adopt a clean and organized site structure to help search engine crawlers understand what your website is about.
- Lost SEO Opportunities
Meta tags, headers, and images all play a role in your SEO strategy. Audit your site for errors and fix them before they affect organic traffic.
- Outdated Technology
Get with the times and remove any old tech that might cause slowdowns or security risks.
- HTTPS-Related Issues
When migrating to HTTPS, you’ll need to address issues related to certification, redirects, canonicals, encryption, etc.
- Failure to Cater to an International Audience
Not everyone converses in English. If you intend to go global, learn the ins and outs of hreflang and accurate translation.
- Poor Mobile Optimization
More than half of internet traffic comes from mobile devices, so speed and clean designs are crucial. You’ll also benefit from a clear call to action.
- Slow Performance
Your site might be slow because of bulky code, large images, and heavy scripts. Any website that takes longer than two seconds to load will suffer from traffic loss.
- Linking Issues
Audit your site for errors related to broken links, spammy backlinks, and redirects to give your brand better credibility.
Don’t Ignore the Warnings!
The biggest mistake a site owner can make is neglect warnings. When your site audit is telling you that you need to update certain plugins or that an add-on is insecure, listen and take action. Otherwise, you’ll end up paying a bigger price in the long run.
