Search engine optimization SEO is the process of taking steps to help a website or piece of content rank higher on Google.
The key difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don’t pay to be in that space. To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something.
Look at it this way. If someone enters “vegan lasagna” into Google, they are probably looking for a recipe, ingredients, and instructions on how to make them. If you are writing an article about making vegan lasagna, you want people to find your recipe. To find them, you have to rank above all the other sites that have vegan lasagna recipes. It’s not easy, but it’s part of SEO marketing.
Let’s take it further: most online searches start with a search engine like Google. 75 percent of searches start on Google.
To better understand how to rank your content in higher search engines, you must first understand how to search.
The ultimate goal of this article is to help you understand the pros and cons of search so that you can optimize your content to rank higher on Google and make your posts more visible.
Why is SEO Important to Google?
But what does Google have to do with SEO? As one of the largest search engines more than 90 percent of all searches in the US take place through Google it has a lot to do with SEO. This is one of the reasons why many people search for Google SEO and SEO.
This is also why many marketers and businesses are focused on optimizing their content for Google.
What are Google Search Engine Optimization keywords?
Keywords are often an important part of this goal. If someone searches for something, they enter a search query. As a company, you are looking for keywords that form a search query, whether it is painting or gardening. These keywords will shape your content.
Look at the example on the right for the search, “Columbia interior painters sc.”
In this example, we have the location of the home painting company on the first page. They are in seventh place, which is not the worst ranking, as 33 percent of all search traffic goes to number one. To get first place, they need to re-examine their Google search engine optimization strategy for the site.
6 Steps To A Website Structure Optimized For SEO
Not all website structures are the same as Google and its algorithms. For your site structure to be “SEO-friendly”, it should reach visitors and bring them to the relevant content of your site.
The nuts and bolts of the site structure form a backup of the central coast of SEO functionality. From simplified browsing to easy navigation, key metrics such as clickthrough rate and conversion rate can improve. Are you ready to find out if the structure of our website is the best SEO practice? Consider our six steps to building an SEO-specific structure for your site.
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1. Create A Site Hierarchy
If you are installing a skyscraper, it is not possible to lay the foundations again when you are in the middle of building the floors of a building. It’s also best to set up your site’s organization from scratch, instead of figuring out the structure. Your site’s hierarchy – like the system that ranks your site from top to bottom – requires that you prioritize certain topics and sections. For example, a site dedicated to your company’s best-selling products may be higher in the hierarchy than your media site.
Take a look at the most important resources that can help your visitors convert and monetize. You can find simple basic categories for placing subcategories and individual pages. For example, if your business offers multiple services, one of the categories that will differ on your homepage should be “services.”
The site hierarchy can look like a pyramid, and you can map out a basic wizard before you move on to the next steps of setting up your site. If you want to have a hierarchy that connects well with search engine robots, don’t extend your reach widely among the major categories. The fair average of the main categories for a page structure is almost five sections, although e-commerce sites can easily exceed product categories.
2. Arrange The Structure Corresponding To The URL
The structure of URLs affects Google rankings, and simple, readable URLs can help your site gain exposure and qualified traffic. When users see familiar words in search results, they can get a better impression of the sudden decision to select one result over another. For example, the URL “https://deliciouspiesforever.com/folder1/588920” is not as useful as “https://deliciouspiesforever.com/blog/summer-pies”.
Of course, in your SEO-friendly website structure, URLs follow. Because you map a user’s traffic flow, a URL is a way to indicate the location of a site in the context of your site.
Allow your URL to replicate the progress of your site by representing the order in the directory. For example, after the root domain name, you can place it in the second level or main category, followed by the page name.
For example, the URL of the braid tutorial in search results
More developed pages may have a longer number of folders and subfolders, but the main idea is to create a short URL with recognizable words.
3. Select the Correct Navigation Depth
The structure of your site determines how difficult it is to click on a portion of your site. If you want to display an instrumental page, such as a contact page, but it is hidden under subfolder layers, you can frustrate the visitors involved and remove the search engines.
The depth of navigation or clicks should have plenty of options for users while avoiding too many categories.
Shallow depth is always chosen for basic SEO so that users have easy access to important websites. However, balancing the depth and width of the pages is best. Create a flat structure that doesn’t go deeper than the second level of folders, but make sure users get where they need to go in a few steps.
4. Including Bread
Like Hansel and Gretel’s reliable crumb navigation, web crumb navigation also helps users track their steps back to a trusted site. Breadcrumbs are an organized passage through the side that is visible when you are deeper into the structure. They serve as guides that explain your location, and search engines respond positively to them.
The route has arrows between each destination that show you how to get to the current page and how to return to the home page. Tiny navigation has pure categorization, which makes it easier for users to navigate.
Breadcrumbs increase SEO performance because it improves the site hierarchy of your site. This gives Google a better idea of the chain of interest in your site’s content, which increases overall availability.
5. Establish A Header And Footer
Another tool to enhance your website structure is the header on your site. For seamless navigation, you need to display your site’s primary sections in the header. These are the sections you picked out during preliminary planning.
6. Make An Internal Connection
Applying an internal link to the structure of your site shows the relationship between the pages and the content of your site. Because search engines crawl one link to another, the links on Google can also provide a more complete picture of what you have to offer.
When you place organic links to your blogs and resources on product pages and new posts, a grid is created that users can explore. If your blog has a relevant page or useful link, users can continue to visit your site and get closer to converting or buying a product.
The internal link structure of your site will also help search engines understand the content you want to place on a pedestal. Supports differences in search results page rankings for the same content.
Make sure you have a complete network of links to your site and try to link to your favorite sites so that you have great value in the rankings for strong SEO optimization. When adding pages and content, be sure to stay internally linked to extending implementation time and other SEO elements.
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