Snap chat is final planning to have its prison break – the company will soon experiment with making public content available outside of its app. The update was first reported by Axios.
The change will roll out as a test for some users which will be rolling out next month but could eventually expand rapidly. “We’re always exploring ways to make it even easier to view Snapchat’s engaging and topical content and share it with your friends,” a Snap spokesperson mentioned in a statement.
The experiment will only affect publicly-viewable content that’s already meant for mass consumption, like Snapchat’s original programming, publisher content, and Snapchat’s ‘Our Stories.’ Snap already allowed this content to be distributed within the app, but the experiment will allow users to share the Snapchat content outside of its app as well.
It could be a very important update for the company. The company has typically avoided the sharing dynamics of most of its competitors, instead preferring to focus on private conversations between friends. At the same time, Snap has been making some investments in original programming, including its own Snap-branded shows ‘Snap Originals,’ and has seen an uptick in the number of users watching them.
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