Nearly eight years after its initial launch and with almost 500 million users to its name, encrypted chat app Telegram finds itself at an inflection point: it either needs to monetize its platform or find a buyer. If you use Telegram to message your friends and family, you won’t see ads start appearing in your conversations.
“We think that displaying ads in private one-to-one chats or group chats is a bad idea,” said Durov. “Communication between people should be free of advertising of any sort.” “The ads they post look like regular messages, and are often intrusive.”
Additionally, the company plans to introduce various premium features aimed at its enterprise and power users. Durov didn’t provide any details on what these may look like but said they’ll be paid for by those same users.
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