A constantly changing deadline from the Trump administration made the company wonder if it would be around to see 2021. The year 2020 has really been a tough year for TikTok. For the very first time, the company is tailoring its yearly recap to its users. When next you open you click on the app to open, all your personalized all your favorite clips from the past 1 year will appear.
The moment you update your app to the latest version, you’ll find the “year on TikTok” feature by clicking the relevant icon in the For you feed or the dedicated anner on the Discover page. If you a new user, your personalized list will feature selections from the company’s Top 100 list.
Companies like Spotify have made their personalized yearly look backs into an annual event. It creates a positive conversation around the service, even if it’s only a couple of days. And that’s obviously something TikTok needs at the moment.
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