Business owners are constantly striving to improve their marketing efforts. Email marketing remains a powerful marketing tool with a return on investment of $ 42 for every $ 1.1 spent. To harness the power of email marketing, it is important to choose the right software that will drive your marketing.
Email marketing software is more than just a way to send and track emails. Tools to expand your audience, share lists, and connect all of your marketing channels to make the software a powerful solution for growing your business and generating higher revenue.
We test the most popular email marketing software on the market and consider price, ease of use, functionality, etc. to give you the best option depending on your needs.
Some Tools for email marketing You Should Know
1. HubSpot Email Marketing
HubSpot, perhaps one of the best known tool for email marketing automation platform, recently launched a free e-mail marketing tool that can support many small business e-mail transaction requirements.
Whether you need to send emails from leading offers, thank-you emails after a purchase or just promote current campaigns, the free version of HubSpot Email Marketing can do it. One of the best features of the free HubSpot email tool is its ease of use. The tool has a handy visual drag editor and also comes with ready-made templates so you can get started quickly.
What makes HubSpot Email Marketing unique is, of course. The native integration with other HubSpot tools, such as unlimited free CRM. Once you create an account, you have access to two tools so you can create a centralized contact database, organize them into lists, and manage and track email performance.
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2. sender
Sender is one of the best free email marketing tools on the market with delivery assurance features. It allows you to create strange newsletters without knowledge of HTML. Just choose from a template and edit it using elements such as images, video and text. You can customize your newsletters for each recipient to have more impact. The strength of transmitter analysis is one of the main reasons why it is on our list. It allows you to keep track of who opened your emails and clicked on links when they were opened and more. It helps you create accurate buyer profiles based on your subscriber promotions, so you can optimize your existing email strategy and create compelling offers.
3. Sendinblue
Sendinblue is a marketing communications platform with email marketing tools and other features such as customer relationship management and landing page creation. With more than 70 design templates, Sendinblue email design features make it easy to create beautiful emails. In addition, all of these templates respond, and you can view your results to make sure your design looks the way you want, on any screen format.
Once you’ve designed your email, you can use features like A / B testing and shared mailing lists to gain manual effort and predict your campaigns and target your good audience.
4. Omnisend
Omnisend is a sophisticated e-commerce marketing platform that integrates all your communication platforms in one place. The free plan only includes e-mail, but is more than sufficient to support e-mail marketing for small and medium-sized businesses. It allows you to automate the delivery of your emails using behavior triggers and fast communication based on the convenience of your customers.
You can use a comprehensive public report to send more relevant e-mail marketing messages. Design and compelling newsletters with time-saving features like Product Picker that let you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes, and gift boxes to further optimize your email performance.
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