Email marketing used to be the best way to get the word out about your business or product, but now it’s often overlooked in favor of more high-tech solutions.
The 5 best tools for email marketing in 2022 are tools that allow you to use email marketing to its fullest potential without breaking the bank.
If you haven’t tried email marketing yet, these 5 tools will help get you started. If you’re already using email marketing, they’ll help make your campaigns even more successful!
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MailChimp
With its slick design and simple user interface, MailChimp is a popular choice for small-business owners.
It’s a powerful email marketing tool that can handle large lists and offers lots of great functionality. The basic package, however, is free for up to 2,000 subscribers and 12,000 emails per month.
If you need more than that (and chances are you will), it costs $10 a month for 2,500 subscribers and 25,000 emails—still pretty affordable if you’re just starting out.
MailChimp also features social media marketing integration as well as A/B testing capabilities so you can send out optimized versions of your email campaigns to see which ones perform best with your audience.
Hubspot
One of today’s most popular marketing platforms, Hubspot is good at one thing: creating landing pages that convert.
Hubspot has an intuitive drag-and-drop editor and tons of templates you can use to create a landing page quickly.
With real-time analytics, campaign management, and easy tracking through Google Analytics, it’s perfect for marketers who want to see results from their campaigns.
If you’re looking to get started with email marketing, be sure to check out Hubspot’s free ebook. The book covers everything from setting up your first newsletter to designing a call-to-action on your website that will actually convert. You’ll also get a free trial!
ConvertKit
My favorite email marketing platform of 2018 is ConvertKit. It offers a variety of templates, signup forms, and other elements that can be mixed and matched to fit your brand’s look.
The easy-to-use interface is also incredibly powerful: it gives you access to rich data such as how often each subscriber opens your emails.
You can also easily create automated campaigns that trigger when subscribers do something specific—like open an email or click on a link—which means you can work smarter and reach more people with less effort.
ActiveCampaign
According to Litmus, a marketing research firm, Inbox Placement Rates have dropped from 42% to just 30% over a three-year period.
This might seem alarming at first glance, but consider that email has never been more popular. In fact, 88% of marketers report increased revenue after implementing email marketing tactics.
So how can we explain such disparate data? ActiveCampaign attributes much of its customers’ success to its exceptional reporting features.
But there’s a lot more to love about AC than simply good reporting tools; they offer more out-of-the-box templates and lower minimums than most of their competitors; you can even import your existing data if you’re already using another system.
GetResponse
One of my all-time favorite email marketing tools is GetResponse. While it’s not free, it does a great job at helping companies big and small to create their first email list, or to grow an existing one.
But it’s not just a landing page builder; you can use GetResponse to analyze your current efforts and see what’s working and what isn’t.
It also has some killer features like automated follow-ups, A/B testing, and abandoned cart recovery campaigns. If you want to make email marketing work for your business, GetResponse is one of my top picks.
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