The COVID-19 pandemic has been obstructing Walmart’s plans to introduce its answer to Amazon Prime. According to Recode, the service called Walmart+ was supposed to launch in March or April, but the retail giant was forced to push its launch back to July due to Coronavirus.
However, no launch happened last month either. Recode says it is due to Walmart delaying the subscription service’s debut one more time, and it’s unclear if the company has a new date in mind. It’s also unclear if its availability will be limited to certain regions at first.
Walmart+ will start as a new version of the company’s Delivery Unlimited service, which costs subscribers $98 a year for unlimited same-day deliveries for grocery and select goods. The company plans to include a lot more interesting stuff in the future, though, adding early access to deals.
Not only that but fuel discounts at Walmart gas stations and access to a Scan & Go service will give customers an easier way to pay for purchases without having to wait in line. For Walmart+ to become a veritable Prime rival, it also has to have video streaming. The company reportedly plans to add that component, as well, though details are still hazy at this point.
While Walmart+ doesn’t have a concrete launch date yet, Recode notes that the project is a top priority for the company. Walmart needs a Prime competitor if it wants to compete with Amazon, which worth $1.56 trillion and is the world’s biggest retailer by market value.
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