If you have a teenager, you should know about Snapchat. If you can’t figure out how it works, you are probably in your 30’s. one of the most used social media apps out there. Snapchat gives teens what they want. An easy way of sharing everyday moments while making them awesome in the process. Unlike other social media platforms, which records and broadcast all you do, Snapchat message disappears with time. Like other social media, Snapchat is a mixing bag, so it’s a welcome idea to know how it works, how teens and tweens use it, and how it consumes their time so you can make sure they have a positive experience.
What is Snapchat?
Snapchat is simply a visual social media platform where fleeting pictures and videos can be shared by users.
Since launching in 2011 and releasing stories function in 2013, Snapchat has become one of the most popular social media platforms in the world. In July 2021, Snapchat has over 290 million daily users- with a growth of 23% yearly.
Nowadays, live videos can also be shared on Snapchat, locate friends on an engaging map, experience lifetime reality.
New features are what makes Snapchat a unique platform for business owners and regular users. If your target market is under 34, Snapchat is the perfect place for your business. 60% of Snapchat users are more like to make purchases, which means the platform can increase sales.
Features and Terminology on Snapchat
Snapchat is overflowing with features that you should know to drive crowd commitment and build your brand. Above all, let’s look at some important Snapchat terminology.
Snap
This feature permits you to send a picture or video to one or more of your friends. Also, a long snap (known as video) can be a maximum of 60 seconds. Videos are deleted after the recipient must have viewed the snap.
Stories
Stories are Snaps that you might want to impart to all your Snapchat friends. this stories stay on the application for 24 hours before being erased. if you want to save your Story, you can download them to your phone camera roll or save them to Memories.
Custom Stories
Custom permits you to make Stories along with others from your friend’s list.
Snapstreak
A Snapstreak (or Streak) tracks the number of successive days you and a friend share Snaps. You’ll see a fire icon close to your friend’s name, with a number showing how long you’ve pushed the Streak along.
Filter
A Snapchat filter permits you to add special effects to your video or snap. Filter changes based on location, holiday, or time of day.
Lenses
Lenses are where AR comes into play. Snapchat Lenses allow you to add 3D special effects, objects, and characters to your photos or videos. Unlike filters, you use lenses while you are taking a Snap.
Geofilter
Just like filters, they are unique to your current location. To use a filter, you have to put it on location on Snapchat. You can also make a custom geofilter for as low as $5.
Snapcode
Snapcodes are QR-style codes that you scan to add friends or access highlights and content on Snapchat. Every user is consequently allowed a Snapcode, and you can make extra Snapcodes that connect to any site.
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Additionally, below are the list of other features.
Memories
Memories are snaps that can be saved to view later, rather than leaving them to automatically disappear. It can also be seen as a photo album that you can view anytime.
Discover
This is a place on the screen where brands share stories with a large audience. Good for businesses content makers and publishers looking for more engagements.
Snap map
Snap map shows the location of your friends and yours. You can also decided not to share your location by putting yourself in ghost mode.
Context card
Context Cards use data from Snapchat’s partners to give extra data about a spot referenced in a Snap or permit you to make moves like booking a ride or holding a table for dinner. You can get to Context Cards by swiping up on a Snap.
Spotlight
Snapchat spotlight is a place like TikTok where people share their videos with a public audience. Also, like TikTok and Instagram Reels, users are allowed to post 60 seconds videos to the spotlight section.
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