Due to the pandemic, tech companies have been forced to advise employees to work from home. Moreover, the need for large physical sites may soon start looking like an outdated idea for businesses that run online. As for YouTube, it is moving away from one of its major workspace projects for creators toward a hybrid model that combines virtual events with intimate pop-up experiences.
YouTube Spaces gave access to professional studio settings in cities including Berlin, London, Los Angeles, New York, Paris, Rio, and Tokyo. Because of the outbreak of COVID-19, the company was forced to shut down many of these locations and now it says it won’t be reopening.
The plan is to continue the virtual sessions YouTube has been running while its Spaces remained shut, alongside smaller pop-up events when restrictions lessen. The company has been able to reach out to 70,000 people in 145 countries.
Shocked by the results, it’s announcing more virtual events focused on fostering creators in developed and emerging countries. This year’s programming includes a fund for Black artists in the US, UK, Kenya, South Africa, Nigeria, Brazil, and Australia; ongoing support for rising talent in Russia, Japan, the Philippines, and Germany; live and recorded workshops to help creators get to grips with YouTube’s tools including live streaming.
“This flexible new strategy will allow us to reach more regions, positively impact more new and existing creators and artists by giving them the guidance and resources they need to take their craft to the next level,” YouTube said in a blog post.
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